Everything you need to know about the two products


You can’t escape BT and Virgin’s TV adverts about fibre broadband. They’re easy to sign up to and available for both business and residential customers. Their message is simple – fast, fast, fast. In a previous post, we covered off why you can put aside terms such as ‘superfast’, ‘ultrafast’ and ‘hyperfast’ and forget all about Usain Bolt. For businesses, this is not always the most important issue.

You would be forgiven for thinking that broadband is the only internet product available to you, or that broadband refers to just fibre broadband. In reality, the term ‘broad band’ refers to the ‘broadband network’ and this encompasses a variety of different products. You may well be able to get all of them, but it depends on where your business is located. We provide them all, so we’re best placed to pick the perfect solution for you.


  • Copper/ADSL – Openreach are replacing the old copper wiring to fibre, but not in rural areas. Up to 24Mbps down and 1.3Mbps up. This is a product that businesses need to move away from – and fast.
  • Superfast Fibre – With millions of connected buildings, this is the product most have adopted at the moment. Up to 80Mbps down and 20Mbps up.
  • G.Fast – has undergone successful tests in 2017 and looks to be the new kid on the block. From 2018 some buildings will be able to receive up to 300Mbps down and 50Mbps up.
  • Fibre to the Premises – A fibre connection directly into the building, much like a leased line, but this is shared with others. Costly for Openreach to deliver, but seen as the holy grail of products.
  • Satellite – Why choose a wired product when you can go wireless. Seen as the only hope for rural areas you can get up to 22Mbps download and 6Mbps upload.

There a some characteristics that all broadband products have.


  • Asymmetrical – The old way of thinking was that download is more important than upload. That means you get a slower upload speed than download. However in the modern world world of cloud services, upload maybe equally as important to your business.
  • Contended – You share the broadband network with other internet users in the area, so your speeds will depend on what those around you, and within your company, are doing. If you’re next to a design agency, when they download and upload large files, your speeds may well be impacted. Therefore bandwidth is not guaranteed.
  • Poorer service levels – As this product is shared and cheaper you will find that service levels are lower than other products. Not always ideal if your business must have an internet connection at all times. Even more of a concern if you use your internet for VoIP or other services too.
  • Cheaper – these off-the-shelf products that you can buy online without any customisation (or even human contact) are cheaper than other products on the market. But cheaper doesn’t always mean better.

Leased Lines

Now you have all the information about broadband, you’ll see that a leased line product is actually a lot simpler. A ‘leased line’ is actually that. A line that is leased from an ISP like us. In fact, you could argue that broadband is leased as you don’t own the internet, but let’s not confuse things.

A leased line is an enterprise grade internet service. It’s copper or fibre wire(s) that start at an exchange and ends at your premises without allowing anyone else to travel over it. Your own personal internet connection. Because of this, you can choose your bandwidth, receive superior SLAs and a multitude of other benefits. When businesses have to own their internet and have their destiny in their own hands, a leased line is the only option.

Much like with broadband product, there are a number of leased line products that we can deliver to your premises.

  • Ethernet in the First Mile (EFM) – This is seen as an entry leased line service as it uses existing copper (therefore fast install) but has all the benefits of a leased line service. Speeds up to 35Mbps in some areas, but typically 10Mbps.
  • Generic Ethernet Access (GEA) – If you can get fibre broadband, then you can probably get this dedicated service. It delivers uncontended speeds of 20Mbps up/down and uses a copper/fibre mix.
  • Wireless Leased Line – In some locations you can get the benefits of a wired connection, wireless. Up to 2Gbps up/down and fast installation by placing a dish on your roof. Line of sight must be achieved though.
  • Fibre Leased Line – Seen as the best business product on the market, this is a fibre connection directly into your premises. You can choose any bandwidth from 10Mbps to 10Gbps.


  • Speeds vary depending on the time of day
  • Up to 80Mbps download speed (fibre)
  • Up to 20Mbps upload speed (fibre)
  • Asymmetric (different upload to download)
  • Can have data limits (fair usage policy)
  • No bandwidth increase option
  • No up-time SLA agreement
  • No service credits on downtime
  • Business hours support
  • Not all products available everywhere
  • 12 & 24 month terms
  • Prices start from £29.99/month

Leased Line

  • Speeds will not vary during time of day
  • Choose from 10Mbps download to 10Gbps
  • Choose from 10Mbps up to 10Gbps
  • Symmetric (same upload to download)
  • No data usage limits whatsoever
  • Increase bandwidth at anytime during your contract
  • 100% uptime SLA
  • Generous service credits on any downtime
  • 24/7 365 Support
  • Available everywhere
  • 12, 24, 36 month terms
  • Prices start from £149/month

To understand what broadband products are available to you, we have created a post about the BT Broadband Availability Checker and you can see for yourself from the BT Broadband Checker. However, we would recommend a quick call to our sales department as they can do all of this for you. We can also provide you with all the products available to your location and discuss your requirements, both short and long term, to make sure you have the best possible solution for your growing business.